Privacy Policy


  1. We respect your privacy

Within the scope of its activities LS Bedding nv, Bogaardestraat 228 b, 9990 Maldegem (“LS Bedding nv”) collects and uses information about natural persons (better known as “personal data”).

At LS Bedding nv we value and respect your privacy and the security of your personal data. That is why we process your personal data in strict compliance with the applicable legislation on personal data protection (including the General Data Protection Regulation or “GDPR”).

Within the scope of our commitment to protect your privacy and the security of your personal data, we wish to explain in all transparency:

  • why and how we collect, use and save personal data;
  • what our role as controller of personal data comprises; and
  • what your rights and our obligations are in this respect.

This privacy policy is applicable to any “processing” (i.e. any kind of use) of your personal data by LS Bedding nv.

  1. The controller of your personal data

LS Bedding nv is the controller of your personal data. This means that it will decide why and how your personal data will be collected and used.

LS Bedding nv  processes these personal data in its capacity of company which you or your employer has developed a commercial/contractual relationship with (for representatives/contacts of our prospects, customers and suppliers who are natural persons) or in its capacity of operator of the website you visit (for visitors of our website).

  1. Which personal data are collected for the purpose of processing and how are they collected?

 The following personal data are collected for the purpose of processing:

  • Dealers: Identification and contact data such as surname and first name, address, e-mail address, telephone number and title of (representatives of) prospects, customers and suppliers, as well as (for self-employed persons) their payment data such as bank account number, IBAN, BIC, VAT number, etc.
  • End consumers: IP address, domain name of the internet provider, browser type, operating system and platform, information regarding the pages that are visited, information that is retrieved, time that was spent on the website and other statistical information and information concerning behaviour, habits and preferences of the persons visiting our website. When measuring the SLEEP DNA®: a number of specific data regarding your sleep preferences, body profile, length, BMI.

The personal data are obtained in various manners:

  • through contact forms that you complete, contests that you participate in, promotions that you make use of, commercial actions that you sign in for or upon payment transactions;
  • because you, when interacting with us, voluntarily provide us with your data;
  • through the company you work for (for example when you are appointed as the contact by your employer); or
  • by using our website, social media pages and the thereto linked technologies (such as cookies).
  • Measurement of your SLEEP DNA® and profile in the Ergosleep® Experience Room (at each Ergosleep® dealer).

Every time we ask you to provide information (for example by means of a form), we will specify if this information is absolutely required and what the consequences are if you were not to provide this information.

  1. What do we process your personal data for?

 a) Dealers:

We always process your personal data for a particular purpose and we only process the data that are necessary for achieving that purpose. More specifically we process personal data for the following purposes:

  • Supply of goods and services to customers: To handle your order we need your name, e-mail address, address(es), payment data and telephone number. This way we can deliver your order and keep you updated on the status of your order. If necessary for the handling of your order, we will also transmit your data to our subcontractors, such as delivery services.
  • The management of your account: When opening your account on the dealer corner on http://ergosleep.com we also store the following information: e-mail address. This way you don’t have to enter these data over and over again. We also store data on previous orders so that you can easily retrieve them.
  • Customer service: You can call us. In order to make sure that we can help you as quickly as possible in case you have questions, we make use of your data and we make notes that we save.

b)       End consumers:

  • Contests: When you participate in an action or contest, we will ask your name, address and e-mail address. This way we can execute the contest and contact and announce the laureate(s). This way we also measure the response to our advertising actions.
  • Customer service: You can call us. In order to make sure that we can help you as quickly as possible in case you have questions, we make use of your data and we make notes that we save.
  • Improvement of our products and services: We are continuously searching to improve our services. To this effect we may use your personal data to ask you to participate in a customer or market survey, without any commitments. Sometimes third parties carry out those surveys. To this effect we transmit your e-mail address to that third party. The third party obviously is to observe our privacy rules and after termination of the survey for example it shall delete your e-mail address.
  • Fraud: Nobody likes to be confronted with fraud. That is why we use customer data to examine, prevent and fight fraud. If required we also communicate customer data to the competent (administrative) authorities, legal institutions or other public bodies.
  • Management of customers, suppliers and partner programmes: We store the contact details of our business customers and partners to manage the relationship with these customers and partners.
  • Management and improvement website: We also use the data of the persons visiting our websites to manage and improve these websites as well as to analyse the use thereof.
  1. How do we process your personal data?

 We collect and use the personal data and information relating to you not without a legal basis, more in particular only when:

  • we have received your voluntary, explicit and specific consent;
  • the processing is required for the execution of an agreement or for the compliance with an obligation that is imposed by law, decree, ordinance; or
  • the processing of the personal data is necessary for safeguarding our legitimate interest. In that case we will verify whether your interest or your fundamental rights and freedoms do not override the above. Examples of such a legitimate interest are: providing a cost-effective service, offering our products and services to our customers, fraud prevention and the protection of our IT systems and networks, compliance with our corporate and social responsibilities.
  1. With whom my personal data are shared?

In principle your personal data are only accessible to the authorized employees within the LS Bedding group that need to have access to those personal data in function of their professional tasks. These companies of the LS Bedding group shall either act as controller of personal data, or as processor acting on behalf of the controller. In any case, those personal data shall only be processed for the purposes as described in article 4.

All these members of our personnel are bound by strict internal rules and procedures with respect to the processing of personal data. They are also obliged to observe the technical and organizational measures that we have taken to protect your personal data.

As a rule we do not share your personal data with anybody outside the LS Bedding group. Sometimes it is however necessary that for operational reasons we appeal to meticulously selected third parties within the scope of the purposes described in article 4. These recipients can only use the indicated personal data for the execution of their specific task on the basis of our instructions and they cannot use them for any other purposes.

Within the scope of performance of their tasks, the recipients are also obliged to comply with the provisions of the General Data Protection Regulation, as well as their contractual obligations towards us.

Such recipients may be located in jurisdictions outside the European Economic Area (“EEA”) that may not guarantee an appropriate level of personal data protection. With respect to the transfer of the personal data to such jurisdictions, we shall take proper measures to make sure that the transfer is realized in accordance with the applicable rules relating to the international transfer of personal data. You can receive additional information on this subject and obtain a copy of these measures by exercising your rights as described in article 8.

  1. Right to oppose the use of your personal data for marketing purposes

 You can oppose the use of your personal data for direct marketing purposes at all times. To this effect you can send an e-mail to our Customer Service or send a letter to LS Bedding nv – Klantendienst – Bogaardestraat 228 b, 9990 Maldegem.

  1. Your rights

 You shall have the right to access your personal data and to have them rectified. In some cases you also have the right to oppose the processing thereof or to have them erased. You also have the right, under certain circumstances, to data portability.

To this effect you can send a request by e-mail to our Customer Service or send a letter to LS Bedding nv – Customer Service – Bogaardestraat 228 b, 9990 Maldegem. In both cases (e-mail and posted letter) please insert a copy of your identity card or passport, so that we can verify your identity.

When you have given your consent for the processing of your personal data, you can withdraw that consent at any time, but in that case you should be aware of the fact that you will not be able to fully enjoy all services. Such withdrawal shall not affect the lawfulness of the processing based on the consent prior to the withdrawal thereof.

If you are not satisfied with the way we process your personal data, you can inform us thereof by sending an e-mail to our Customer Service or by sending a letter to LS Bedding nv – Customer Service – Bogaardestraat 228 b, 9990 Maldegem and you have the right to file a complaint with the supervising authority that is competent for the protection of personal data.

  1. Protection of your personal data

 We take the necessary administrative, technical and organizational measures to ensure the security and confidentiality of your personal data and protect your personal data against destruction, loss, abuse, unlawful granting of unauthorized access, to the transmitted, stored or otherwise processed data, either by accident or unlawfully, which more in particular may lead to physical, material or immaterial damage.

These measures take into account the state of technology, the implementation costs, as well as the nature, the size, the context and the processing purposes and also the probability and severity of the various risks for the rights and freedoms of natural persons that are related to the processing.

  1. Retention of your personal data

Your personal data will be retained as long as necessary and up to a period of 15 years from the date of transmission of the data for achieving the purpose for which they were collected and in line with the legal, regulatory and internal requirements in this respect. If however you want your personal data to be deleted from our systems, you can request that as provided in article 8.

  1. Cookies

The website http://ergosleep.com makes use of cookies.

Cookies are small text files that are stored on the hard disk of the computer and/or devices of the visitors of certain websites. They contain certain information, such as for example the language preference indicated by the visitor. Other cookies collect statistics about the visitors of our website or make sure that the graphical layout of the website is correctly represented and that the applications of the website operate correctly.

Some cookies are necessary to make the website operate, other cookies are intended to improve your user experience. More information on the use of cookies on our website, and more in general, by the LS Bedding group, can be found at the bottom of this page.

  1. Links to other websites

The website of the LS Bedding group may contain links to websites that are administered by companies outside the LS Bedding group. Those other websites have their own Privacy Statement which you should carefully read when you visit them. In no case whatsoever we shall be held liable for the content of those websites, nor for any processing of personal data by these third parties.

  1. Modification of the privacy policy

 This privacy policy is subject to modifications.

Future modifications or adjustments when processing your personal data as described in this privacy policy, shall be communicated to you in advance through our website (for example by means of pop-up screens) as well as by means of our other commonly used communication channels (for example by e-mail, if we have your e-mail address). When you use our website again after this modification, you will be notified thereof and your consent will again be asked, if applicable.

This privacy policy was modified for the last time on 19th April 2018.

  1. Contact us

 If you have questions or want to submit a request you can always contact us by sending an e-mail to our Customer Service or by sending a letter to LS Bedding nv – Customer Service – Bogaardestraat 228 b, 9990 Maldegem. We will be pleased to help you.


Cookie Policy


  1. General

This cookie policy applies to the website http://ergosleep.com. This website is administered by LS Bedding nv, Bogaardestraat 228 b, 9990 Maldegem, registered with the Crossroads Bank for Enterprises under number BE 0405.105.355, hereinafter LS Bedding nv. This cookie policy will provide information about the use of cookies on the website.

  1. What are cookies?

Cookies are small text files that are stored on the hard disk of the computer and/or devices of the visitors of certain websites. They contain certain information, such as for example the language chosen by the visitor. Other cookies collect statistics about the visitors or make sure that the graphical layout of the website is correctly represented and that the applications of the website operate correctly.

  1. What kind of cookies do we use?

LS Bedding nv uses the following types of cookies on its website:

  • Strictly necessary / technical cookies: These cookies are necessary to make the website operate: thanks to these cookies you can browse through the website and use the various functions thereof.
  • Statistical / analytical cookies: On the basis of these cookies we can recognize visitors, save the number thereof and look how visitors browse when they use the website. This helps us to improve the browsing and make sure that visitors can more easily find what they are looking for.
  • Functionality cookies: These cookies help us to make the specific functionality on the website possible and thus improve your experience, for example by remembering your choices and preferences (e.g. chosen language) or by saving more complex decisions (e.g. favourite location).
  •  Tracking cookies on our website – Google Analytics:  We use Google Analytics amongst other things to gain insight in the flow of visitors, traffic sources and page visits on the website. This means that Google operates as a processor with the processing of personal data for LS Bedding nv. In this respect LS Bedding nv has also concluded a processing agreement with Google. More information regarding the personal data that we communicate to third parties can be found in our privacy policy, on top of this page. Information that is collected by Google Analytics is anonymized as much as possible. For example we cannot see which individual visitors are behind which visits to our website. Google shall never process your full IP address and will always mask the final octet (i.e. the last three figures) of your IP address. We didn’t authorize Google to further use information for its own purposes. Furthermore we don’t use any other Google services in combination with the Google Analytics cookies. For more information about Google Analytics you can consult the Google Privacy Policy. If you don’t want to accept the Google Analytics cookies you can adapt your browser settings accordingly, so as to refuse these cookies (see below).
  • Social plug-in-tracking cookies: Our website makes use of social plug-in tracking cookies, so that we for example can display buttons to share on social media and can embed external YouTube videos in our website.
  1. For what, when and how your permission is asked?

With respect to the above-mentioned cookies which are not strictly necessary / technical cookies, you will be expressly asked, when first visiting our website whether you agree with the use thereof. To this effect at your first visit a message will appear explaining that our website uses cookies and asking your consent. If you do not wish to grant permission, click “Reject”. You can also set your browser so that it will not accept any cookies (see below). This permission is to be confirmed by clicking the button ‘I accept these cookies’, that will appear on top of your screen (i.e. a so-called ‘banner’).]

  1. For what reason and for how long are cookies retained?

LS Bedding nv shall use the information contained in these cookies only for the above purposes, after which the collected information will be retained on your computer/device for a period that will not exceed two years following your latest visit to this website and will automatically be deleted afterwards.

  1. How can you control/deactivate these cookies?

The major internet browsers allow you to control the cookies that are stored onto your computer/device.

If you do not wish the website to store cookies onto your computer/device, you can easily control or remove them by adjusting your browser settings accordingly. You can also set your browser in such a way that it will warn you whenever you receive a cookie, so that you can decide whether or not to accept it.

Below you will find a link to web pages with instructions on how to block cookies in the major browsers:

If you do not want Google Analytics to follow you on all websites, you can also consult http://tools.google.com/dlpage/gaoptout.

Please keep in mind that, when you deactivate certain cookies that we use, certain graphical elements may not be presented correctly all the time, or you may not be able to use certain features of the website. This may affect your user experience.

If the cookies contain personal data, LS Bedding nv will in this respect operate as the controller of these personal data. You can exercise your rights on the basis of the legislation regarding personal data in accordance with our privacy policy, which can be found on top of this page. Your rights contain, depending on the circumstances, the right of access, the right to ask for rectification or erasure of your personal data, as well as the right to restriction of processing of your personal data, the right to object the processing and the right to data portability.

  1. Modifications

This cookie policy is subject to modifications. When you use our website again after this modification, you will be notified thereof and your consent will again be asked, if applicable.

This cookie policy was modified for the last time on 18th April 2018.




All information stated in the Configurator is for information purposes only. We take every care in producing this information, ensuring it is accurate and regularly updating it. Despite this, the Configurator may contain out-of-date information, more specifically because of a change in model, variant, option and/or accessory.

Some of the models and parts illustrated on this website may differ in detail from the actual end product. The colours displayed are only an approximation of the true colours and are to some extent determined by your screen settings.

Any recommended prices incl. VAT that are stated in the Configurator can in no way serve to replace the official recommended prices incl. VAT as stated in the latest version of the price lists issued by LS Bedding. Further, LS Bedding reserves the right to implement price changes and to modify the construction and design of its products without obligation to change previously supplied products accordingly.

In light of the above, it follows that information provided in this Configurator cannot form a contractual document nor be used in justification of a legal claim.
The prices stated in the Configurator do not include all possible combinations. We recommend that Configurator users contact the Ergosleep® dealer to get a detailed quotation under the best terms.

Furthermore, please remember that the Ergosleep® dealers are independent traders and that they alone are authorised to issue accurate and up-to-date information about the features and prices of the products that they sell. For accurate and up-to-date information, in particular regarding prices, availability, features, content and variants of the different products that appear in this Configurator, we recommend that you contact the Ergosleep® dealer of your choice for details.

Finally, please remember that the Ergosleep® dealers do not necessarily sell all the products that are presented in this Configurator.

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